Summary of Outreach Committee for International School 
3/29/99 meeting at Lincoln High School
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Mission:  To Educate and prepare all students to achieve today 
and tomorrow in a global community and economy.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

recorder: Michele Anciaux
facilitator:  Matt Couch from Alliance for Education

present:  Matt Couch, Paul Aoki, Michele Anciaux,
Deanna Fryhle, Jeff Laband, Willair St. Vil  (hope I didn't miss anyone)

FYI: Susan Miller, SAFECO;  Alicia Wassink, UW Dept. of Linguistics,
Karen Santangelo, Alliance for Education

NEXT MEETINGS:  April 5, April 19 3:15-5:15 at Lincoln High

DISCUSSION ITEMS FROM 3/29/99 MEETING

1.  We reviewed the business survey being drafted by Bosma & Associates.

We had quite a few questions about exactly how the info for the survey would be used.  The plan was for Jeff and Matt to talk with Karen about these concerns.

2.  Paul, Jeff, and Matt met to brainstorm ideas for fundraising.  

The idea is to create 1-page sheets using a "template" that can highlight specific fundraising needs in several general areas.  Karen or others could have these ready to take (or customize) whenever they meet with appropriate business or other community groups.   The basic layout should be clean and attractive. 
Basic template:

   International School
       [overview - mission, description] 

   General area of need
       [e.g., Library or Technology]

       [bulleted points - easy to read]

   [in a box] Specific opportunity
       [e.g., 50 copies of a bilingual dictionary for $1000]

Ideas the Fund Raising group brainstormed (from Jeff):

- for the library/resource center and int'l school we wish the following:

	-language lab
	-database of international URLs by subject accessible to all
	-video library
	-database of community resources for int'l experiences/speakers
	-scholarships for int'l exchange and school to work 
	-field trip funds
	-subscriptions to paper and online int'l journals
	-web TV
	-database/access to other libraries' similar resources
	-specific int'l professional devel & training for teachers
	-internationalization of curriculum
	-teacher exchanges
	-partner schools overseas for short term (2-4 wk.) visitations
	-text books / interactive online learning opportunities
	-internet telephony software (=free int'l communications w/ partner schools
	-infrastructure (wiring, modems, pcs, etc.)
	-funds for replacement cycle for outdated infrastructure

3.  Michele, Deanna, and Willair reviewed our list of Public Awareness Events - possible upcoming opportunities

*  announcement of site (with Olchefske's support)
*  Pat Stanford's involvement - press release?
*  McCormick/Olchefske meeting March 9 ??
*  launch web page
*  Ethnic Heritage Council World Fest at Northgate April 23-25  *new*  <== here's where we'll focus now
*  Seattle Intl Children's Festival
*  NW Folklife Festival
*  Sonic Basketball games 
*  Bite of Seattle  
*  KOMO Kids Fair at Seattle Center 
*  OSPI Summer Language Camps K-4  
    (note: applications out in March; Intl School sponsoring 3 languages)
*  World Trade Organization (WTO) meeting next Nov.
    (134 nations; Clinton, Tony Blair, etc.)

4.  Reports from San Francisco trip. 

Here are some notes that relate to Outreach and Marketing:
*  Children's Intl School Palo Alto:  http://www.cis.pvt.k12.ca.us/overview/program
*  High Quality marketing items: brochure, folder, t-shirts

*  Parents seem to have a strong influence in all the school visited.
*  Strong grass roots parent approach
*  Recruitment in various communities (presentations, testimony, video tape)
*  Professional marketing person
*  Clear mission statement
*  Importance of cultural celebrations involving the community

Good for us to keep these in mind as we proceed.

STATUS OF 1st QUARTER TASKS (as of 3/29/99)

AREA		  TASK									QTR   MONTH

Outreach-PR	  Visibility (build awareness) - meetings - steps at regular intervals	          1999 1st	     02
   STATUS: Ongoing - throughout year
	
Outreach-C	Survey parents, community, business		1999 1st	02
   STATUS: Parent Survey is out  
   UPDATE:  1000 out of 5000 returned, now being processed 
   STATUS: Business/community Survey is in progress 
   UPDATE: we reviewed draft, they'll hold off on sending this out until 
                   Olchefske is ready for announcement of site in about a week	

Outreach-S	Connect with Higher Ed, Community College	Grant with OSPI	1999 1st	02
   STATUS:  Grant with OSPI submitted; ongoing contacts with higher ed
   UPDATE: we should hear back in April about this grant	

Outreach-PR	Create web site - ongoing updates		1999 1st	03
   STATUS:  Alliance for Ed will coordinate with their Seattle P.S. Intl Web page
   UPDATE: Karen is meeting with web developer on 4/2 10 AM	

Outreach-PR	Create brochure (informational flyer) - update regularly	1999 1st	03
   STATUS:  Needs to be done by Development/Marketing person that gets hired
   UPDATE: District (Trevor Neilsen) wants to link this with effort to get 50-60
                  marketers to volunteer with the schools

Outreach-C	Recruit bilingual, ethnic associations - Who are they? How do we link?	1999 1st	03
   STATUS:  Deanna will work on this - Ethnic Heritage Council, etc.
   UPDATE: We're starting with application to Ethnic Heritage Council World Fest
   April 23-25 at Northgate.  We'll have table with display and a card to hand out
   with basic info about Intl School.  Maybe a survey.  See separate msg for details.
   We'll need volunteers to man this table.

WHAT WE NEED TO DO NEXT:

Outreach-C	Establish community ties, PTA		1999 2nd	04	
Outreach-S	Contact other alternative schools		1999 2nd	04	
Outreach-C	Link with heritage language schools		1999 2nd	04
Outreach-B	Involve international business community (fundraising)	1999 2nd	05	
Outreach-C	Connect to Seattle Public Libraries		1999 2nd	05	
Outreach-C	Hold community/neighborhood meetings		1999 2nd	06

COMPLETE OUTREACH TASK LIST:

(This is readable using 10 point Arial)

#1 Sorted by Quarter/Month

AREA		  TASK									QTR   MONTH

Outreach-C	Establish community ties, PTA		1999 2nd	04	
Outreach-S	Contact other alternative schools		1999 2nd	04	
Outreach-C	Link with heritage language schools		1999 2nd	04
Outreach-B	Involve international business community (fundraising)	1999 2nd	05	
Outreach-C	Connect to Seattle Public Libraries		1999 2nd	05	
Outreach-C	Hold community/neighborhood meetings		1999 2nd	06

Outreach-S	Identify extracurricular activities - equipment needed?	1999-3rd	09	
Outreach-C	Link with cultural and consular offices (funding?)		1999-3rd	09
	
Outreach-C	Link student draw to community		1999-4th	10	
Outreach-PR	Write Choices Booklet entry - prepare for tours		1999-4th	10	
Outreach-S	Target elementaries (closer to school, diversity)		1999-4th	11	
Outreach-PR	Advertise - press release, PSA on TV/radio		1999-4th	11
	
Outreach-S	Involve exchange students - immigration & legal issues	2000-1st	03	
Note:   PR = Public Relations   C = Community  S = School  B = Business

Sorted by Area and Category (PR, C, S, B)
AREA		  TASK									QTR  MONTH
Outreach-B	Involve international business community (fundraising)	1999 2nd	05
	
Outreach-C	Survey parents, community, business		1999 1st	02	
Outreach-C	Recruit bilingual, ethnic associations - Who are they? How do we link?	1999 1st	03	
Outreach-C	Establish community ties, PTA		1999 2nd	04	
Outreach-C	Link with heritage language schools		1999 2nd	04	
Outreach-C	Connect to Seattle Public Libraries		1999 2nd	05	
Outreach-C	Hold community/neighborhood meetings		1999 2nd	06	
Outreach-C	Link with cultural and consular offices (funding?)		1999-3rd	09	
Outreach-C	Link student draw to community		1999-4th	10
	
Outreach-PR	Visibility (build awareness) - meetings - steps at regular intervals	1999 1st	02	
Outreach-PR	Create web site - ongoing updates		1999 1st	03	
Outreach-PR	Create brochure (informational flyer) - update regularly	1999 1st	03	
Outreach-PR	Write Choices Booklet entry - prepare for tours		1999-4th	10	
Outreach-PR	Advertise - press release, PSA on TV/radio		1999-4th	11
	
Outreach-S	Connect with Higher Ed, Community College	Grant with OSPI	1999 1st	02	
Outreach-S	Contact other alternative schools		1999 2nd	04	
Outreach-S	Identify extracurricular activities - equipment needed?	1999-3rd	09	
Outreach-S	Target elementaries (closer to school, diversity)		1999-4th	11	
Outreach-S	Involve exchange students - immigration & legal issues	2000-1st	03