Summary of Outreach Committee for International School 
5/24/99 meeting at Latona Elementary School 3:45-5:15 PM
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Mission:  To Educate and prepare all students to achieve today 
and tomorrow in a global community and economy.
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recorder: Michele Anciaux
facilitator:  Matt Couch from Alliance for Education (not present)

PRESENT:  
Michele Anciaux, Deanna Fryhle, Willair St. Vil, 
Jeff Laband, Ethyl Whelan
Welcome Latona parents:
Wende Barrett, PTSA president, and Janet Bishop

Marilyn Hawkins (from Hawkins & Company Public Relations &
Marketing - the PR firm that will work with Latona/Intl School), 

FYI: Susan Miller, SAFECO;  
Alicia Wassink, UW Dept. of Linguistics,
Mary Beth Lambert, UW Educational Partnerships

NEXT MEETING:  
    June 7  3:45-5:15 PM Lincoln High 

DISCUSSION ITEMS FROM 5/24/99 MEETING

Marilyn Hawkins presented the Initial Communications Plan Draft One.   Please contact Chris at the Intl School if you'd like a copy (298-7744).  I believe working on this plan will be the focus of the Outreach Committee's efforts over the next few weeks.

The Communications Plan includes:

Primary Objectives
-  Educate target audiences about the Intl School's current features and benefits -- and its long-term vision.
-  Manage the expectations of key audiences, given that: 
1.  The school can only accept 380 students;  there will be a waiting list.
2.  The school only offers K-5 initially, but there is an expansion plan in place.
3.  There is confusion at present over the exact curriculum.

Key Messages  (there's a bunch)
Target Audiences (parents, students, teachers, communities, etc.)
Demographics & Psychographics (of those likely to seek it out)
Initial Tasks
Graphic Identify  (Marilyn is identifying pro bono contacts here)
Fundraising

Ongoing list list of Public Awareness Events - possible upcoming opportunities
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*  Sonic Basketball games 
*  Bite of Seattle  
*  KOMO Kids Fair at Seattle Center 
*  OSPI Summer Language Camps K-4  
    (note: applications out in March; Intl School sponsoring 3 languages)
*  World Trade Organization (WTO) meeting next Nov.  (Karen working on this with Louis Fox)
    (134 nations; Clinton, Tony Blair, etc.)

Note: The items on the task list below were generated at our fall, 1998 meetings.  

STATUS OF 2nd QUARTER TASKS (as of 5/24/99)
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AREA	TASK		QTR   MONTH	
Outreach-C	Establish community ties, PTA		1999 2nd	04
   STATUS 4/5:  Begin with WorldFest; 
                        Michele attending Partnership training in Baltimore 4/9-10
                        Deanna is putting together cultural events calendar
   STATUS 4/19: Michele will report on Partnership training at future meeting
                        Deanna has draft calendar - we'll follow it month by month to make plans
   STATUS 5/24: Latona has an established PTA; we will work with president - Wende Barrett
	
Outreach-S	Contact other alternative schools		1999 2nd	04
   STATUS 4/5:  We're not sure what the thinking was here
   STATUS 4/19:  Let's drop this item.
	
Outreach-C	Link with heritage language schools		1999 2nd	04
   STATUS 4/5:  Betty Lau has contacts - will get us started
   STATUS 5/24:  Wait on this till we have better idea of role of heritage language schools

Outreach-B	Involve international business community (fundraising)	1999 2nd	06
   STATUS 4/5:  Need Marketing person for this.
   STATUS 5/10:  Discuss this after we work with Marilyn on 5/17.
   STATUS 5/24:  Need to complete work on PR identity for Intl School first
	
Outreach-C	Connect to Seattle Public Libraries		1999 2nd	05
   STATUS 4/5:  Future
	
Outreach-C	Hold community/neighborhood meetings		1999 2nd	06
   STATUS 4/5:  Future - also check out daycares (plan ahead!!)

FUTURE OUTREACH TASK LIST:
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(This is readable using 10 point Arial)

AREA		  TASK									QTR   MONTH

Outreach-S	Identify extracurricular activities - equipment needed?	1999-3rd	09	
Outreach-C	Link with cultural and consular offices (funding?)		1999-3rd	09
	
Outreach-C	Link student draw to community		1999-4th	10	
Outreach-PR	Write Choices Booklet entry - prepare for tours		1999-4th	10	
Outreach-S	Target elementaries (closer to school, diversity)		1999-4th	11	
Outreach-PR	Advertise - press release, PSA on TV/radio		1999-4th	11
	
Outreach-S	Involve exchange students - immigration & legal issues	2000-1st	03	
Note:   PR = Public Relations   C = Community  S = School  B = Business
HISTORY...

FIRST QUARTER 1999 TASKS:
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AREA		  TASK									QTR   MONTH

Outreach-PR	  Visibility (build awareness) - steps at regular intervals	    		1999 1st     02
   STATUS: Ongoing - throughout year
	
Outreach-C	Survey parents, community, business		1999 1st	02
   STATUS: Parent Survey is out  
   UPDATE:  1000 out of 5000 returned, now being processed 
   STATUS: Business/community Survey is in progress 
   UPDATE: we reviewed draft, they'll hold off on sending this out until 
                   Olchefske is ready for announcement of site in about a week	

Outreach-S	Connect with Higher Ed, Community College	Grant with OSPI	1999 1st	02
   STATUS:  Grant with OSPI submitted; ongoing contacts with higher ed
   UPDATE: we should hear back in April about this grant	

Outreach-PR	Create web site - ongoing updates		1999 1st	03
   STATUS:  Alliance for Ed will coordinate with their Seattle P.S. Intl Web page
   UPDATE: Karen is meeting with web developer on 4/2 10 AM
   UPDATE 4/5:  Karen is getting bid from Virginia Haley vs. UW Student	

Outreach-PR	Create brochure (informational flyer) - update regularly	1999 1st	03
   STATUS:  Needs to be done by Development/Marketing person that gets hired
   UPDATE: District (Trevor Neilsen) wants to link this with effort to get 50-60
                  marketers to volunteer with the schools 
   UPDATE 4/5:  Pyramid Communications will be link with Intl School
   UPDATE 5/10:  We'll have Hawkins instead of Pyramid.  Work on this after meeting 5/17.

Outreach-C	Recruit bilingual, ethnic associations - Who are they? How do we link?	1999 1st	03
   STATUS:  Deanna will work on this - Ethnic Heritage Council, etc.
   UPDATE: We're starting with application to Ethnic Heritage Council World Fest
   April 23-25 at Northgate.  We'll have table with display and a card to hand out
   with basic info about Intl School.  Maybe a survey.  See separate msg for details.
   We'll need volunteers to man this table