Summary of Outreach Committee for International School 
6/28/99 meeting at Lincoln High School 3:45-4:45 PM
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Mission:  To Educate and prepare all students to achieve today 
and tomorrow in a global community and economy.
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recorder: Michele Anciaux
facilitator:  Matt Couch from Alliance for Education (not present)

PRESENT:  
Michele Anciaux, Deanna Fryhle, Jeff Laband, Andrea Leary,
Marilyn Hawkins (from Hawkins & Company Public Relations &
Marketing - the PR firm that will work with Latona/Intl School), 

FYI: Susan Miller, SAFECO;  
Alicia Wassink, UW Dept. of Linguistics,
Mary Beth Lambert, UW Educational Partnerships

NEXT MEETING:  
    July 12  3:45-5:15 PM Lincoln High 

DISCUSSION ITEMS FROM 6/28/99 MEETING

This was a very quick update from Karen:

1.  Bosma and Associates surveyed 1500 international businesses 
and got 200 surveys returned.  Results:
Top two languages needed now:  #1 Spanish,  #2 Japanese
Top language needed in 10 years (projected):  Mandarin

2.  Landor Branding Consultants (thanks to contact from Marilyn!!) 
will be presenting some ideas to Karen on July 13.  Karen is 
hoping that Pat Stanford will be part of the process.  Incidentally, 
Marilyn tells us that Landor (who is offering this work pro bono 
to the John Stanford International School) has quite a reputation, 
having done the Xerox brand, Microsoft, and Olympic rings.  
They'll be working on creating:  
*  an identity
*  brochure
*  exterior signage
*  website template

3.  Marilyn suggested that August-September would be the 
timeframe for getting publicity out.  We need to work on a media 
database.  Also, Chris will be getting an Access database set up 
to collect requests for information from the public so that we can 
better track who is contacting us and what they want to know.

4.  Karen will be writing a contract for about 40 hours of consulting 
time from Susan Howlett (whom Willair and I interviewed a couple 
of weeks ago), a parent at Latona who has her own Fundraising 
Consulting, Board Training, and Organization Development business.  
(Susan was also recommended by Marilyn.)  
Susan's work will include:
*  training Karen and other leaders on fundraising/grantwriting process
*  helping Karen and others frame mission, first year goals, budget, etc.
*  help develop list of potential supporters
*  oversee production of Case Statement and other documents

Ongoing list list of Public Awareness Events - possible upcoming opportunities
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*  Sonic Basketball games 
*  Bite of Seattle  
*  KOMO Kids Fair at Seattle Center 
*  OSPI Summer Language Camps K-4  
    (note: applications out in March; Intl School sponsoring 3 languages)
*  World Trade Organization (WTO) meeting next Nov.  (Karen working on this with Louis Fox)
    (134 nations; Clinton, Tony Blair, etc.)

Note: The items on the task list below were generated at our fall, 1998 meetings.  

STATUS OF 2nd QUARTER TASKS (as of 6/28/99)
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AREA	TASK		QTR   MONTH	
Outreach-C	Establish community ties, PTA		1999 2nd	04
   STATUS 4/5:  Begin with WorldFest; 
                        Michele attending Partnership training in Baltimore 4/9-10
                        Deanna is putting together cultural events calendar
   STATUS 4/19: Michele will report on Partnership training at future meeting
                        Deanna has draft calendar - we'll follow it month by month to make plans
   STATUS 5/24: Latona has an established PTA; we will work with president - Wende Barrett
   STATUS 6/28: Karen would like to get started on this again soon
	
Outreach-S	Contact other alternative schools		1999 2nd	04
   STATUS 4/5:  We're not sure what the thinking was here
   STATUS 4/19:  Let's drop this item.
	
Outreach-C	Link with heritage language schools		1999 2nd	04
   STATUS 4/5:  Betty Lau has contacts - will get us started
   STATUS 5/24:  Wait on this till we have better idea of role of heritage language schools

Outreach-B	Involve international business community (fundraising)	1999 2nd	06
   STATUS 4/5:  Need Marketing person for this.
   STATUS 5/10:  Discuss this after we work with Marilyn on 5/17.
   STATUS 5/24:  Need to complete work on PR identity for Intl School first
   STATUS 6/28:  Making progress with Marilyn Hawkins, Landor, and Susan Howlett
	
Outreach-C	Connect to Seattle Public Libraries		1999 2nd	05
   STATUS 4/5:  Future
	
Outreach-C	Hold community/neighborhood meetings		1999 2nd	06
   STATUS 4/5:  Future - also check out daycares (plan ahead!!)

FUTURE OUTREACH TASK LIST:
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(This is readable using 10 point Arial)

AREA		  TASK									QTR   MONTH

Outreach-S	Identify extracurricular activities - equipment needed?	1999-3rd	09	
Outreach-C	Link with cultural and consular offices (funding?)		1999-3rd	09
	
Outreach-C	Link student draw to community		1999-4th	10	
Outreach-PR	Write Choices Booklet entry - prepare for tours		1999-4th	10	
Outreach-S	Target elementaries (closer to school, diversity)		1999-4th	11	
Outreach-PR	Advertise - press release, PSA on TV/radio		1999-4th	11
	
Outreach-S	Involve exchange students - immigration & legal issues	2000-1st	03	
Note:   PR = Public Relations   C = Community  S = School  B = Business

HISTORY...

FIRST QUARTER 1999 TASKS:
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AREA		  TASK									QTR   MONTH

Outreach-PR	  Visibility (build awareness) - steps at regular intervals	    		1999 1st     02
   STATUS: Ongoing - throughout year
	
Outreach-C	Survey parents, community, business		1999 1st	02
   STATUS: Parent Survey is out  
   UPDATE:  1000 out of 5000 returned, now being processed 
   STATUS: Business/community Survey is in progress 
   UPDATE: we reviewed draft, they'll hold off on sending this out until 
                   Olchefske is ready for announcement of site in about a week	

Outreach-S	Connect with Higher Ed, Community College	Grant with OSPI	1999 1st	02
   STATUS:  Grant with OSPI submitted; ongoing contacts with higher ed
   UPDATE: we should hear back in April about this grant	

Outreach-PR	Create web site - ongoing updates		1999 1st	03
   STATUS:  Alliance for Ed will coordinate with their Seattle P.S. Intl Web page
   UPDATE: Karen is meeting with web developer on 4/2 10 AM
   UPDATE 4/5:  Karen is getting bid from Virginia Haley vs. UW Student	

Outreach-PR	Create brochure (informational flyer) - update regularly	1999 1st	03
   STATUS:  Needs to be done by Development/Marketing person that gets hired
   UPDATE: District (Trevor Neilsen) wants to link this with effort to get 50-60
                  marketers to volunteer with the schools 
   UPDATE 4/5:  Pyramid Communications will be link with Intl School
   UPDATE 5/10:  We'll have Hawkins instead of Pyramid.  Work on this after meeting 5/17.

Outreach-C	Recruit bilingual, ethnic associations - Who are they? How do we link?	1999 1st	03
   STATUS:  Deanna will work on this - Ethnic Heritage Council, etc.
   UPDATE: We're starting with application to Ethnic Heritage Council World Fest
   April 23-25 at Northgate.  We'll have table with display and a card to hand out
   with basic info about Intl School.  Maybe a survey.  See separate msg for details.
   We'll need volunteers to man this table